· The "Push" Model Is Obsolete
· Holding Company Structure Cracked
· Traditional Media are Bleeding
· Digital Media: An Uncertain Answer
· Entertainment Industry Unsettled
Mining Opportunities in Chaos
NextGen MarCom has a Vision of how MarCom will evolve over the next five years and a Strategy on how best to capitalize on that evolution.
Objective: Grow the Value of Partner Businesses by growing their Value to Clients.
The Vision and Strategy call for a two-prong approach: A Today Strategy and A Tomorrow Strategy.
The Today Strategy: Address the issues we face today to grow revenues and profits in the MarCom industry as it now exists.
The Tomorrow Strategy: Identify and implement the disruptive innovations in MarCom that generate sustainable, significant growth.
Importantly, the seeds for Tomorrow growth must be sown today at the outset of acting on the Today Strategy.
BE "THE" STRATEGIC PARTNER
TO IMPACT THE FUTURE
OF MARCOM & MEDIA
NextGen MarCom® seeks to fast-track Disruptive Innovation in Marketing Communications & Media for Competitive Advantage and Significant Profits.
Strategic Partner needs the vision, the drive and the wherewithal to be a leading force in the Marketing Communications industry. Must be ready to act simultaneously on Today & Tomorrow Strategies.
Chief Growth Officer